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By Mary Lazich
Wednesday, Jan 14 2009, 09:45 AM
You should be seeing new television spots soon promoting Wisconsin winter tourism. The ads are part of a new campaign by the Wisconsin Department of Tourism that highlights Wisconsin as a unique destination that inspires.
The ads feature 5-time Olympic Gold Medalist Bonnie Blair and the founder of the highly acclaimed Ko-Thi Dance Company, Ferne Caulker. This page contains the ads. The ad with Blair and her family was shot at Cascade Mountain in Portage while the ad with Caulker was produced at the Riverside Theater in downtown Milwaukee.
The new spots will air in the Milwaukee and Madison TV markets, in Chicago and in Minneapolis-St.Paul.
Travelers spent over $2.2 billion in Wisconsin during December 2007 and January and February 2008. For more information about Wisconsin tourism, visit this website.
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By Mary Lazich
Tuesday, Dec 16 2008, 04:43 PM
Only in beautiful Wisconsin could you enjoy a nighttime ski or hike by candlelight.State parks will soon offer recreational events along trails lit by candles or tiki torches.
Candles lighting the way for a candlelight ski at Gov. Thompson State Park.
Photo by Maggie Kailhofer
Candlelight skis and hikes are quite popular and start shortly after the New Year. Here are more details from the DNR.
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By Mary Lazich
Saturday, May 24 2008, 09:35 AM
The Wisconsin Department of Tourism has compiled a list of Wisconsin’s top events at state historic sites from May through December.
Here’s the list.
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By Mary Lazich
Friday, Jan 11 2008, 11:30 AM
Wisconsin owes a tremendous gratitude to our sportsmen, the 1.2 million people who spend more than $3.1 billion a year on hunting and fishing. The impact from this one particular group is significant. Hunters and anglers pump an incredible $8.6 million a day into Wisconsin’s economy.
A new report, "Hunting and Fishing: Bright Stars of the American Economy ~ A force as big as all outdoors," was produced by the Congressional Sportsmen's Foundation with support from other hunting and fishing organizations. The findings demonstrate how valuable sportsmen are to Wisconsin:
- Sportsmen support twice as many jobs in Wisconsin as Trane (56,600 jobs vs. 26,200).
- Annual spending by Wisconsin sportsmen is equal to the revenues of the state's dairy industry ($3.1 billion).
- Wisconsin sportsmen annually spend $220 million on outboard boats and engines to get out on the water and around the marshes for fishing and hunting.
- As many people hunt and fish in Wisconsin as attend Milwaukee Bucks and Green Bay Packer games (1.2 million).
- Wisconsin sportsmen outnumber the populations of Milwaukee, Madison, Green Bay, Kenosha, Racine and Appleton (1.2 million vs. 1.1 million).
- The ripple effect from hunting and fishing in Wisconsin is $5 billion
Spending by hunters and fishers ($3.1 billion, 7th in the nation) supports 56,600 jobs (3rd in the nation). That amount of spending puts $1.4 billion worth of paychecks directly into the wallets of workers around the state and generates $400 million in state and local taxes. It is undeniable that this special group is a well-oiled, high powered, economic engine.
Nationally, the impact is even greater, with hunters and fishers, like lawyers and physicians, comprising one of the most prominent and influential groups in all of America.
Their voting potential amounted to 31 percent of all votes cast in the 2004 Presidential election. An impressive 80 percent of sportsmen are “likely” voters, a powerful voting bloc that cannot be ignored.
As mentioned, hunters and fishers spend, and they spend a lot, more than the revenues of Microsoft, Google eBay and Yahoo combined.
The $76 billion spent by sportsmen, if translated into the Gross Domestic Product of a country would rank sportsmen as number 57 out of 181 countries.
More people hunt and fish than watch the nightly news on ABC, CBS, and NBC.
The state and local tax contributions made by sportsmen would be enough to hire 527,900 police officers, 454,000 firefighters, or 476,870 teachers.
The conclusion is clear: hunters and fishers help drive the economy and create jobs. Hunting and fishing have been an integral part of Wisconsin’s fabric, culture and history. We must do all we can to support, promote and protect this wonderful pastime. We can start by saying to our sportsmen, for all you do, Thank You!
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