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This Just In...
Kevin Fischer is an award-winning veteran broadcaster who has been seen and heard on Milwaukee TV and radio stations for nearly three decades.
Kevin, who is a legislative aide to state Sen. Mary Lazich (R-New Berlin), can be seen offering his views on the news on the public affairs program, “INTERchange,” on Milwaukee Public Television Channel 10. He lives with his wife, Jennifer, in Franklin.
This blog is about Janet Evans
By Kevin Fischer
Monday, May 26 2008, 12:26 PM
Yes, that Janet Evans.
The Janet Evans.
Of FranklinNOW fame.
Now, I have no idea when Janet will see this blog or where she'll be.
I can just imagine what her reaction will be.
When first seeing the title, "This blog is about Janet Evans," the response could be any of several.
Oh no!
What the hell is this?!
What is Dimples, (or that jerk, bozo, nut) up to now?
Janet's eyes are probably rolling.
Steam might be coming out of her little nostrils.
Well, actually this blog is not just about Janet.
It's also about Marjorie Pagel.
Yes, that Marjorie Pagel.
Of FranklinNOW fame.
Oh my God!
Fischer can't be serious.
He's going to blog about sweet, kind, dear Marjorie Pagel.
Why, that no good slime ball!
Here it comes.
He's not going to stop there.
You just know he'll point his poison keyboard at Greg Kowalski.
Bryan Maersch, duck!
You're not safe, either!
Actually, this blog isn't about Greg or Bryan.
But it is about Janet.
And Marjorie.
And a whole bunch of other women, including state Senator Mary Lazich.
Yes, that state Senator Mary Lazich.
And my wife, Jennifer.
So this can't be too terrible, can it?
Janet, Marjorie and Mary have something in common.
No need to over think this.
Yes, that is exactly it.
From http://publications.mediapost.com:
A recent release of a new social media benchmark study of more than 6,000 women by BlogHer, in conjunction with Compass Partners, shows that 36.2 million women actively participate in the blogsophere every week, with 15.1 million publishing and 21.1 million reading and commenting.
68% of this BlogHer community is concentrated in the 25 to 41 age group (the GenXr's), compared to 42% for the general blogging population. Together, the Millienials and the Matures account for only about 10% of this community. Two thirds have completed college, and 46% earn over $75,000 compared to only 25% of the general community.
| Online Women Demographics |
| |
General Population |
BlogHer Women |
| Married/Living together |
62% |
77% |
| Number in HHD |
3.2 |
3.2 |
| Have children at home |
46% |
58% |
| Employed full time |
34% |
45% |
|
Education |
| High school graduate or less |
20% |
4.8% |
| Technical or trade school graduate |
5% |
3.0% |
| Some college/university |
40% |
25% |
| Graduated from college/university |
22% |
37% |
| Some post-graduate work |
5% |
10% |
| Masters or doctorate degree |
9% |
20% |
|
Income |
| Under $25,000 |
18% |
8% |
| $25,000 - $34,999 |
14% |
9% |
| $35,000 - $49,999 |
20% |
14% |
| $50,000 - $74,999 |
24% |
23% |
| $75,000 - $99,999 |
14% |
18% |
| $100,000 - $124,999 |
5% |
13% |
| Greater than $125,000 |
6% |
15% |
| Source: BlogHer & Compass Partners, April 2008 |
The blogging rates are highest among Millennials and GenX "digital natives," says the report, and Online media participation rates decline with increasing age.
|
Online Media Habits by Age
|
| |
Online Women (18-75) |
Millennials (18-24) |
GenX (25-41) |
Boomers (42-60) |
Matures (61-75) |
| Reading Blogs |
53 |
85 |
66 |
41 |
26 |
| Writing/updating blogs |
28 |
66 |
35 |
17 |
5 |
| Posting comments to a blog |
37 |
67 |
48 |
27 |
11 |
| Source: BlogHer & Compass Partners, April 2008 |
Additional highlights from the study:
Women are so passionate about blogging, says the report, that large percentages said they would give something up to keep the blogs they read and/or write:
· 55% would give up alcohol
· 50% would give up their PDAs
· 42% would give up their i-Pod
· 43% would give up reading the newspaper or magazines
· only 20% would give up chocolate
Time shift from traditional media is accelerating in the general Internet population:
- 24% of women surveyed watch less television because of blogging
- 25% read fewer magazines because they are blogging
- 22% read fewer newspapers because they're blogging
In addition:
- More than half of women surveyed consider blogs a reliable source of advice and information
- Half of women surveyed say blogs influence their purchase decisions
For more information, please visit BlohHer/CompassPartners here. WOMEN ARE A BLOGGING POWERHOUSE!
DON'T FORGET TO VOTE IN THE 2008 BEST IN FRANKLIN-AREA DINING SURVEY
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